Privacy statement

Your privacy is respected by Hokato Holding B.V. (after this: Hokato Holding), we therefore strive to protect your privacy as good as possible. We take the issue of safeguarding your information  (personal data) very serious. When processing personal data, we observe the applicable privacy laws and regulations. Hokato Holding is designated as the controller for data processing based on the GDPR (General Data Protection Regulation).

This privacy statement therefore applies to all data processing carried out by Hokato Holding and for all websites it manages. The data protection officer (DPO) of Hokato Holding is Mr. Patrick Lankhaar, who can be reached via email This privacy statement was last published on 22-01-2024.

In order to guarantee your privacy, we apply a number of core values:

  • Inform - Hokato Holding would like to inform you as well as possible on how and why we process data. We do so through our privacy statement.
  • Limited collection - We limit our collection of personal data to only personal data necessary for processing of the website and the services you use.
  • No marketing based on personal data - We do not hand over personal data for marketing purposes and only send commercial mailings with your explicit permission.
  • Your data remains with us - We do not pass on your personal data to other parties, unless this is necessary, for example to be able to provide the service or when a legal obligation requires this of us.
  • Security - Hokato Holding takes the appropriate security measures to protect your personal data and requires the same from parties that process data on our behalf.
  • We respect your legal rights - Based on the applicable law you have several rights. This privacy statement informs you about them.

Categories of personal data

By using the website and the available services on it, you may leave certain information with us,
which may be personal data. We only process personal data that are provided by you or, of which is
clear, when stated that they are provided to us for processing.
Depending on the service you use, Hokato Holding processes the following personal data:

  • Name and address details
  • Social security number
  • Gender and Date of Birth
  • E-mailadres
  • Telephone number
  • Information regarding your health
  • Insurance details
  • The name of your other health insurers
  • Information about your appointment
  • Payment details and billing address
  • IP address

Basis of processing

Hokato Holding may only process personal data if this is necessary (lawful), this is called the legal

  • Execution of the agreement: for purposes aimed, for example, at delivering our product,
    processing orders and delivering product.
  • Legitimate interest: in certain cases we have legitimate interest to process your data. For
    example, to inform you about new product or promotions. Of course you have the option to
  • Legally required: for purposes aimed at processing your medical data and maintaining your
    medical record, we may have a legal basis.

Purposes of data processing

The personal data we collect is used for the following purposes:

  • To create your account to register by the dentist
  • To log in to your personal account
  • To update your medical file
  • To make an appointment
  • To carry out a treatment
  • To invoice
  • To track your preferences
  • To send you our newsletter
  • To improve our services
  • To perform other services requested by you
  • To answer a completed contact form
  • To share (Pseudonymized) personal data for statistical purposes

We will not process your personal data for purposes other than those mentioned above unless you
have given your prior consent and unless required to do so by law. In addition, we treat your
information confidentially and only use it to provide you with the right care.

Disclosure of personal data to third parties

Hokato Holding only provides data to third parties that are involved in the execution of the
agreement between you and our organization, or when a legal obligations dictates.

Agreements have been concluded with all these parties which determine which activities are
commissioned and which may be carried out under the authority and instruction of Hokato Holding.
These parties may not process or use the data for their own or other purposes.

In addition, we will never rent, sell or otherwise provide third parties with your data for commercial

Retention periods

We will not keep your data longer than necessary for the purposes described in this privacy
statement. Hokato Holding applies the following retention periods:

Contact details: 3 years after ending of the agreement or your last contact moment
Information requests, complaints:
3 years after processing your request or complaint
Transaction data:
3 years after the last purchased product and services
Financial data:
7 years, in accordance with the legally applicable term
Medical data:
20 years, in accordance with the legally applicable term

Security measures

In order to protect your data as well a possible, Hokato Holding implemented appropriate technical
and organizational measures. Like a privacy policy in which rules regarding access security,
confidentiality and use of data are described.

Access to your personal data is arranged in such a wat that only authorized employees of Hokato
Holding have access, insofar as it is necessary to perform their work. All employees who process or
view personal data are obliged to maintain confidentiality.

References to third-party websites (via hyperlinks)

In order to be of service to you, we have included links to websites on our websites from third
parties. However, Hokato Holding cannot take any responsibility with regard to the handling of your
personal data by those parties. We would like to point out that when you visit these websites, the
conditions from the privacy statements of these third parties apply. We recommend that you read
the privacy statements of these websites before making further use of them.


We only use cookies for the functionality of our website. Cookies are information files that can be
automatically saved or read from the device (such as PC, tablet, or smartphone) of the visitor.
That happens through the web browser on the device. There are different types of cookies, we use
the following cookies:

  • Functional cookies: we recognize your computer (or other mobile device) with the help of
    this type of cookie. Without these cookies, various parts of the website cannot be used
    properly. In addition, we may recognize certain preferences or settings that provide the right
    experience for you
  • Analytical cookies: we use Google analytics to track how users use our website. The information obtained, including the address of your computer (IP address) is transferred to and stored by Google on their servers. Please read the privacy policy of Google Analytics carefully. We have not allowed Google to use the information obtained for other Google services. Finally, we anonymize the IP addresses.

We have not given Google permission to use the obtained analytics for other Google services. Google
only uses this information to keep track of how our website is used, to provide reports on the
website on the effectiveness of their campaigns. Google may provide this information to third parties
if you require this information or process the information for these third parties on behalf of Google.
We have no influence on this.

You can adjust the settings in your browser regarding the use of cookies if you wish. You can also
manually delete cookies. You may consult the manual of your own browser.

Your rights

When you have provided us with personal data, you have various rights that you may exercise.
You have the right to access, rectify and delete your data. Also you can request us to transfer your
data to you or another party or to restrict data processing. You are also free to object to a processing
your data. You can also revoke your previously given consent for the data processing at any time. You
can make your request known to us by sending us an email to We aim
to provide you with a response as soon as possible, in any case within 4 weeks.

Changes to the privacy statement

We reserve the right to amend our privacy statement. The changes will be announced on our
website. We therefore recommend that you consult our website and privacy statement regularly so
that you are aware of any changes.

Our contact details

If you have any comments or questions about our privacy statement, kindly contact us via the
contact details below:

Hokato Holding BV
Duitslandweg 4
2411 NT Bodegraven
Telephone number: 085-3012459
E-mail: privacy@freshtandartsen.n